ABOUT US
Wellbeing is evolving,
so should you.
At White Mirror, we explore how spaces, technologies and experiences shape the way people feel, behave and recover.
By combining science, nature, design and emerging technologies, we create new models for wellbeing, shaping spaces and experiences that support how people feel, live and connect.
Core Team
FOUNDER
Ramy Elnagar
Ramy is a strategist and innovation specialist with a focus on Tech-for-Good. A passionate student of human behavior, he has built a career at the intersection of emerging technologies and purposeful design.
RESEARCH DIRECTOR
Francisco Teixeira
Francisco is a Neurotechnology Consultant and Neurofeedback Expert. He is passionate about linking the brain to the internet of things to promote brain computer interactions as well as brain to brain communication.
COMMERCIAL LEAD
Siân Gatenby
Siân Gatenby is Commercial Lead at White Mirror, working at the intersection of strategy, partnerships, and cultural insight.
ARTISTIC DIRECTOR
Arianne Amores
Arianne is a photographer, digital creator and entrepreneur. With a background in Communication and Visual Design, Arianne helps brands find the best visual solutions.
RESEARCH CONSULTANT
Dr. Tasha Golden
Tasha Golden, PhD is a touring artist turned behavioral scientist who speaks and consults globally on creativity, wellbeing, and change.
Operations and People Specialist
Joe Miranda
Josheline Miranda is an operations and people specialist working across international coordination, team management and client delivery.
GRAPHIC DESIGNER
Hans Bonaobra
A visual storyteller at heart, Hans brings ideas to life through design that feels as good as it looks.
CONSULTANT
Lyndon Greenlees
Lyndon Greenlees is a creative-tech professional with over 15 years of experience at the intersection of design, technology, and innovation.
What Drives Us
01
Design Is Never Neutral
The spaces, systems and experiences around us are constantly shaping how we feel, behave and connect. We design with intention, beginning with the human outcomes we want to create.
02
The Senses Are the Interface
Light, sound, scent, temperature, nature and space shape our physiology and perception. We use sensory intelligence to create environments that actively support wellbeing.
03
The Transformation Economy
The next generation of experiences will be measured by what they change. We design for meaningful outcomes, deeper sleep, better recovery, stronger connection and lasting shifts in how people feel.
04
Architectures of Meaning
Wellbeing is also about the things that cannot always be measured: awe, beauty, ritual, belonging and reflection. We design experiences that create space for those qualities to emerge.